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    Thought Leadership

    Separating the Noise: Data to Actionable Insights 

    Brian Kastelein, Director of Data and Analytics, Connelly Partners As customer touchpoints have proliferated and the cost of capturing, processing, and storing data has become increasingly efficient, the race for data has accelerated and fueled an often unspoken ethos among many marketers that the one…

    crich, 17 hours ago 0 3 min read  
    CPov

    The Caged Copywriter: A Day In The Mind 

    Clark Shepard, Senior Copywriter, Connelly Partners As a copywriter, it’s my job to take in the world around me, and make sense of it through a myriad lenses and perspectives. It’s my job to get people to be aware of their latent urges. To sew envy…

    crich, 17 hours ago 0 8 min read  
    Thought Leadership

    Caution, connection and comfort: A 2020 holiday trifecta 

    Hillary Williams, Group Brand Director, Connelly Partners MarketingDive, Contributed by Hillary Williams, December 1, 2020 Anticipation, stress, preparation: all hallmarks of the holiday season. But this year, people are wondering “if” vs. “how” their holidays will happen; stressing over who can join vs. what to serve;…

    crich, 1 month ago 0 4 min read  
    Thought Leadership

    How Brands That Cut Staff Can Reinvent Themselves 

    JoAnne Borselli, Group Brand Director, Connelly Partners Mediapost, Contributed by JoAnne Borselli, December 1, 2020 Every business segment has been impacted by COVID-19, but none has been hit at the same epic proportions as travel. Everyone’s seen the stats. Countless employees have been laid off, with…

    crich, 2 months ago 0 3 min read  
    Thought Leadership

    What is the Quid Pro Quo for the Internet and How Are Cookies Evolving? 

    Allyson Ward, Associate Media Director What’s The Skinny with Cookies? When looking at the evolution of the cookie and Chrome’s announcement to eliminate them by 2022, two questions come to mind as advertisers. The first, how is this going to fundamentally change the way I…

    crich, 2 months ago 0 5 min read  
    CPov

    Influencer Marketing: Finding Trusted Sources and Creating Authentic Dialogue 

    Skye Stewart, Senior Public Relations and Social Media Manager While we are all living through a time of extreme political divide, a pandemic, and well… just 2020 in a nutshell, it’s so refreshing to see that influential figures with teeny tiny followings and world famous…

    crich, 2 months ago 0 4 min read  
    Thought Leadership

    The Summer of Frozen Food: What brands can do today to stay ahead tomorrow 

    Hillary Williams, Group Brand Director It might be summer, but there is no doubt it’s frozen’s moment in the sun. To clarify, I’m talking about frozen food, not the Disney phenomenon and soundtrack for countless Zoom meetings over the past three months, DJ-ed by my…

    crich, 5 months ago 0 6 min read  
    CPov

    What has advertising learned from social change? 

    Laura Materna, Experience Design Lead Who can imagine Don Draper, gazing out the window of his corner office, casually saving the day with a smooth tagline about happiness… in the midst of today’s global pandemic and racial protests? He couldn’t. And that’s a good thing,…

    crich, 6 months ago 0 4 min read  
    Thought Leadership

    Don’t Be Left Behind: Todays New Normal Is Forcing All of Us to Evolve Our eCommerce Strategies 

    Dana Wantman, Senior Partner, Director of Brand Leadership I’m not a fan of grocery delivery and Buy Online, Pick Up in Store (BOPIS.)  Just sayin’.  I know I’m in the minority, and as a marketer I’m probably more critical than I should be. Call me…

    crich, 7 months ago 0 4 min read  

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      Separating the Noise: Data to Actionable Insights 
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      The Caged Copywriter: A Day In The Mind 
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      How Brands That Cut Staff Can Reinvent Themselves 
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      Latest

      • Separating the Noise: Data to Actionable Insights
      • The Caged Copywriter: A Day In The Mind
      • Caution, connection and comfort: A 2020 holiday trifecta
      • How Brands That Cut Staff Can Reinvent Themselves
      • What is the Quid Pro Quo for the Internet and How Are Cookies Evolving?

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