The Summer of Frozen Food: What brands can do today to stay ahead tomorrow
Hillary Williams, Group Brand Director It might be summer, but there is no doubt it’s frozen’s moment in the sun. To clarify, I’m talking about frozen food, not the Disney phenomenon and soundtrack for countless Zoom meetings over the past three months, DJ-ed by my…
What has advertising learned from social change?
Laura Materna, Experience Design Lead Who can imagine Don Draper, gazing out the window of his corner office, casually saving the day with a smooth tagline about happiness… in the midst of today’s global pandemic and racial protests? He couldn’t. And that’s a good thing,…
Don’t Be Left Behind: Todays New Normal Is Forcing All of Us to Evolve Our eCommerce Strategies
Dana Wantman, Senior Partner, Director of Brand Leadership I’m not a fan of grocery delivery and Buy Online, Pick Up in Store (BOPIS.) Just sayin’. I know I’m in the minority, and as a marketer I’m probably more critical than I should be. Call me…
20 Years of Perseverance
Alyssa Toro Senior Partner, Chief Creative Officer For over 20 years, I drove to the South End on autopilot. I walked the same brick-lined streets and up 5 flights of stairs to the old piano factory we renovated. The business can get repetitive after…
A look into the future from our friends in Dublin
As the European outbreak and response are about a month ahead of us here in the States, we wanted to give our clients and prospects a chance to look a little into the future about realities, expectations and planning necessary for brands as we all…
CP-In-7 Segment Seven: Mary McMahon, Global Strategy
Mary McMahon, European Strategy Director, shared recommendations on the role marketers and advertisers will have in the economic recovery ahead. While many consumers will see spending during a recession as vulgar, there’s an opportunity to reframe the conversation to highlight the good in putting money…
CP-In-7 Segment Six: Vaunnie McDermott, Global Growth
Vaunnie McDermott, Growth Director in Dublin, discusses client-agency relationships in a post COVID-19 world, with an eye towards relevancy and creativity. She talks about the opportunities for these partnerships to become less boardroom and more personal as a way to solve brand challenges differently. There…
CP-In-7 Segment Five: Nick Bontaites, Creative
Join Nick Bontaites, Executive Creative Director, as he talks about how to find your appropriate brand tone in order to set you up in a leadership position now and also after the pandemic is over. Nick walks through five phases brands should consider when evaluating…
CP-In-7 Segment Four: Dana Wantman, Brand
The one thing we know is that change is constant, albeit not at the pace we’re seeing today. Dana Wantman, Senior Partner and Director of Brand Leadership, shares tips on how brands can make smart, fast and informed decisions when it’s impossible to predict exactly…