Separating the Noise: Data to Actionable Insights
Brian Kastelein, Director of Data and Analytics, Connelly Partners As customer touchpoints have proliferated and the cost of capturing, processing, and storing data has become increasingly efficient, the race for data has accelerated and fueled an often unspoken ethos among many marketers that the one…
The Caged Copywriter: A Day In The Mind
Clark Shepard, Senior Copywriter, Connelly Partners As a copywriter, it’s my job to take in the world around me, and make sense of it through a myriad lenses and perspectives. It’s my job to get people to be aware of their latent urges. To sew envy…
Caution, connection and comfort: A 2020 holiday trifecta
Hillary Williams, Group Brand Director, Connelly Partners MarketingDive, Contributed by Hillary Williams, December 1, 2020 Anticipation, stress, preparation: all hallmarks of the holiday season. But this year, people are wondering “if” vs. “how” their holidays will happen; stressing over who can join vs. what to serve;…
How Brands That Cut Staff Can Reinvent Themselves
JoAnne Borselli, Group Brand Director, Connelly Partners Mediapost, Contributed by JoAnne Borselli, December 1, 2020 Every business segment has been impacted by COVID-19, but none has been hit at the same epic proportions as travel. Everyone’s seen the stats. Countless employees have been laid off, with…
What is the Quid Pro Quo for the Internet and How Are Cookies Evolving?
Allyson Ward, Associate Media Director What’s The Skinny with Cookies? When looking at the evolution of the cookie and Chrome’s announcement to eliminate them by 2022, two questions come to mind as advertisers. The first, how is this going to fundamentally change the way I…
Influencer Marketing: Finding Trusted Sources and Creating Authentic Dialogue
Skye Stewart, Senior Public Relations and Social Media Manager While we are all living through a time of extreme political divide, a pandemic, and well… just 2020 in a nutshell, it’s so refreshing to see that influential figures with teeny tiny followings and world famous…
The Summer of Frozen Food: What brands can do today to stay ahead tomorrow
Hillary Williams, Group Brand Director It might be summer, but there is no doubt it’s frozen’s moment in the sun. To clarify, I’m talking about frozen food, not the Disney phenomenon and soundtrack for countless Zoom meetings over the past three months, DJ-ed by my…
What has advertising learned from social change?
Laura Materna, Experience Design Lead Who can imagine Don Draper, gazing out the window of his corner office, casually saving the day with a smooth tagline about happiness… in the midst of today’s global pandemic and racial protests? He couldn’t. And that’s a good thing,…
Don’t Be Left Behind: Todays New Normal Is Forcing All of Us to Evolve Our eCommerce Strategies
Dana Wantman, Senior Partner, Director of Brand Leadership I’m not a fan of grocery delivery and Buy Online, Pick Up in Store (BOPIS.) Just sayin’. I know I’m in the minority, and as a marketer I’m probably more critical than I should be. Call me…
20 Years of Perseverance
Alyssa Toro Senior Partner, Chief Creative Officer For over 20 years, I drove to the South End on autopilot. I walked the same brick-lined streets and up 5 flights of stairs to the old piano factory we renovated. The business can get repetitive after…
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