Connelly Partners Acquires Global Content Agency VRX Studios
Independent Agency Expands Global Footprint, Production Capabilities and Hospitality Expertise Independent agency Connelly Partners announced today that it will acquire VRX Studios (VRX), which for two decades has earned the reputation as the hospitality industry’s leading photography and visual content company. Together, VRX, backed by the power of Connelly Partners, will work…
Brands Should be Ritualizing Our Rising Indulgences
Paul M. Capobianco, Cultural Anthropologist Sometimes in the morning my wife sashays across the kitchen, smiling as she proudly displays a tier of foamed milk atop a mug of coffee. She used to make coffee every few months with a strainer, like a cowhand in…
Meeting the Moment: Tips for a Successful Social Strategy in 2021
Michael Murphy, Social Media Supervisor Between a global pandemic that brought the world to a screeching halt, nationwide civil unrest in the ongoing fight for racial justice, and a highly contentious presidential election⏤all fighting for dominance in our news cycles and social feeds, it goes…
CP’s Takeaways: AdAge Next: Health & Wellness
Chelsea Carrasquillo, Brand Planner & Chris Corrado, Associate Media Director CP attended this year’s AdAge Next: Health & Wellness conference – getting a glimpse inside what major advertisers are doing in a time of COVID. Brands such as Unilever, Bayer, Planet Fitness, Peloton and Lululemon…
CP’s Picks: Super Bowl LV
The Tampa Bay Buccaneers took home the “W” – and yes, Tom Brady took home his seventh ring. The ads delivered too, for the most part anyway. We laughed with GM and Doritos, asked what just happened with Reddit, listened closely with Jeep, and star-gazed…
Separating The Noise: Data to Actionable Insights
Brian Kastelein, Director of Data and Analytics, Connelly Partners As customer touchpoints have proliferated and the cost of capturing, processing, and storing data has become increasingly efficient, the race for data has accelerated and fueled an often unspoken ethos among many marketers that the one…
The Caged Copywriter: A Day In The Mind
Clark Shepard, Senior Copywriter, Connelly Partners As a copywriter, it’s my job to take in the world around me, and make sense of it through a myriad lenses and perspectives. It’s my job to get people to be aware of their latent urges. To sow envy…
Caution, connection and comfort: A 2020 holiday trifecta
Hillary Williams, Group Brand Director, Connelly Partners MarketingDive, Contributed by Hillary Williams, December 1, 2020 Anticipation, stress, preparation: all hallmarks of the holiday season. But this year, people are wondering “if” vs. “how” their holidays will happen; stressing over who can join vs. what to serve;…
How Brands That Cut Staff Can Reinvent Themselves
JoAnne Borselli, Group Brand Director, Connelly Partners Mediapost, Contributed by JoAnne Borselli, December 1, 2020 Every business segment has been impacted by COVID-19, but none has been hit at the same epic proportions as travel. Everyone’s seen the stats. Countless employees have been laid off, with…
What is the Quid Pro Quo for the Internet and How Are Cookies Evolving?
Allyson Ward, Associate Media Director What’s The Skinny with Cookies? When looking at the evolution of the cookie and Chrome’s announcement to eliminate them by 2022, two questions come to mind as advertisers. The first, how is this going to fundamentally change the way I…
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