Category: CPov

CPov

20 Years of Perseverance 

Alyssa Toro Senior Partner, Chief Creative Officer   For over 20 years, I drove to the South End on autopilot. I walked the same brick-lined streets and up 5 flights of stairs to the old piano factory we renovated. The business can get repetitive after…

CPov

Humanity Pushes Back The Darkness 

Steve Connelly, president and copywriter at Connelly Partners, contributed the following thought leadership piece that ran in AdAge on April 2, 2020. +++ No one should tell you how to feel right now. Your emotions are yours and yours alone. But no matter what those…

CPov

I’ve never felt more understood 

We shouldn’t spread stigma and shame, we should be informing and empowering.’ It’s 9:12am on a Saturday. I just nursed my 15 week old and put him down for a nap. My four-year-old is watching Cat in the Hat with my husband in our bedroom….

CPov

Who the hell are we? 

“Agency culture” is an oft-used, oft-misunderstood concept. Is it a truly symbiotic relationship between the agency and the culture? Does the agency define the culture? Or does the culture define the agency? As people come and go, does the culture shift? So many questions and…