Category: CPov
Brands Should be Ritualizing Our Rising Indulgences
Paul M. Capobianco, Cultural Anthropologist Sometimes in the morning my wife sashays across the kitchen, smiling as she proudly displays a tier of foamed milk atop a mug of coffee. She used to make coffee every few months with a strainer, like a cowhand in…
Meeting the Moment: Tips for a Successful Social Strategy in 2021
Michael Murphy, Social Media Supervisor Between a global pandemic that brought the world to a screeching halt, nationwide civil unrest in the ongoing fight for racial justice, and a highly contentious presidential election⏤all fighting for dominance in our news cycles and social feeds, it goes…
CP’s Picks: Super Bowl LV
The Tampa Bay Buccaneers took home the “W” – and yes, Tom Brady took home his seventh ring. The ads delivered too, for the most part anyway. We laughed with GM and Doritos, asked what just happened with Reddit, listened closely with Jeep, and star-gazed…
The Caged Copywriter: A Day In The Mind
Clark Shepard, Senior Copywriter, Connelly Partners As a copywriter, it’s my job to take in the world around me, and make sense of it through a myriad lenses and perspectives. It’s my job to get people to be aware of their latent urges. To sow envy…
Influencer Marketing: Finding Trusted Sources and Creating Authentic Dialogue
Skye Stewart, Senior Public Relations and Social Media Manager While we are all living through a time of extreme political divide, a pandemic, and well… just 2020 in a nutshell, it’s so refreshing to see that influential figures with teeny tiny followings and world famous…
What has advertising learned from social change?
Laura Materna, Experience Design Lead Who can imagine Don Draper, gazing out the window of his corner office, casually saving the day with a smooth tagline about happiness… in the midst of today’s global pandemic and racial protests? He couldn’t. And that’s a good thing,…
20 Years of Perseverance
Alyssa Toro Senior Partner, Chief Creative Officer For over 20 years, I drove to the South End on autopilot. I walked the same brick-lined streets and up 5 flights of stairs to the old piano factory we renovated. The business can get repetitive after…
Humanity Pushes Back The Darkness
Steve Connelly, president and copywriter at Connelly Partners, contributed the following thought leadership piece that ran in AdAge on April 2, 2020. +++ No one should tell you how to feel right now. Your emotions are yours and yours alone. But no matter what those…
I’ve never felt more understood
We shouldn’t spread stigma and shame, we should be informing and empowering.’ It’s 9:12am on a Saturday. I just nursed my 15 week old and put him down for a nap. My four-year-old is watching Cat in the Hat with my husband in our bedroom….
How launching a wellness brand gave me the perspective to be a better leader.
In an industry not always known for giving space to live life inspired outside of the office, I am fortunate enough to work at a company that values ideas, whether they happen at the agency or on your own time. I had my hands full…
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