Category: CPov

CPov

CP’s Picks: Super Bowl LV 

The Tampa Bay Buccaneers took home the “W” – and yes, Tom Brady took home his seventh ring. The ads delivered too, for the most part anyway. We laughed with GM and Doritos, asked what just happened with Reddit, listened closely with Jeep, and star-gazed…

CPov

20 Years of Perseverance 

Alyssa Toro Senior Partner, Chief Creative Officer   For over 20 years, I drove to the South End on autopilot. I walked the same brick-lined streets and up 5 flights of stairs to the old piano factory we renovated. The business can get repetitive after…

CPov

Humanity Pushes Back The Darkness 

Steve Connelly, president and copywriter at Connelly Partners, contributed the following thought leadership piece that ran in AdAge on April 2, 2020. +++ No one should tell you how to feel right now. Your emotions are yours and yours alone. But no matter what those…

CPov

I’ve never felt more understood 

We shouldn’t spread stigma and shame, we should be informing and empowering.’ It’s 9:12am on a Saturday. I just nursed my 15 week old and put him down for a nap. My four-year-old is watching Cat in the Hat with my husband in our bedroom….