Dana Wantman, Senior Partner, Director of Brand Leadership I’m not a fan of grocery delivery and Buy Online, Pick Up in Store (BOPIS.)  Just sayin’.  I know I’m in the minority, and as a marketer I’m probably more critical than I should be. Call me…

As the European outbreak and response are about a month ahead of us here in the States, we wanted to give our clients and prospects a chance to look a little into the future about realities, expectations and planning necessary for brands as we all…

Mary McMahon, European Strategy Director, shared recommendations on the role marketers and advertisers will have in the economic recovery ahead. While many consumers will see spending during a recession as vulgar, there’s an opportunity to reframe the conversation to highlight the good in putting money…

Vaunnie McDermott, Growth Director in Dublin, discusses client-agency relationships in a post COVID-19 world, with an eye towards relevancy and creativity. She talks about the opportunities for these partnerships to become less boardroom and more personal as a way to solve brand challenges differently. There…

Join Nick Bontaites, Executive Creative Director, as he talks about how to find your appropriate brand tone in order to set you up in a leadership position now and also after the pandemic is over. Nick walks through five phases brands should consider when evaluating…

The one thing we know is that change is constant, albeit not at the pace we’re seeing today. Dana Wantman, Senior Partner and Director of Brand Leadership, shares tips on how brands can make smart, fast and informed decisions when it’s impossible to predict exactly…

In today’s CP-in-7 segment, Scott Madden, Senior Partner, Director of Strategy, discusses what history can tell us about human behavior and attitudes in a post-COVID-19 world. Watch below to get insights into brands as the new religion and how small gestures can make a big…

Cherie Johnson, Director of Media Services, discusses the new “Homebody Economy” and the opportunities for good as we move forward into our new normal. The online community is becoming a place filled with human generosity and empathy and has expanded what it can do to…

The way you should handle your influencer partnerships during this global pandemic is certainly not a one-size-fits-all approach. Alyssa Stevens, Director of Public Relations & Social Media, shares three key factors in evaluating your influencer marketing strategy over the coming months. Listen in as Alyssa…

Times were Boston, and I include Providence here, was one of the creative hubs of the marketing universe. Some of the greatest creative agencies and minds called our corner of the world home. And some of the biggest brands, born in the Northeast and around…