Steve Connelly, President & Copywriter Steve Connelly was a keynote at the 2020 Think Global Conference where he discussed balancing data and anthropology in marketing. In his session, Steve shares: How data is powerful, but should inform better questions, not provide black and white answers…

Chelsea Carrasquillo, Brand Planner & Chris Corrado, Associate Media Director CP attended this year’s AdAge Next: Health & Wellness conference – getting a glimpse inside what major advertisers are doing in a time of COVID. Brands such as Unilever, Bayer, Planet Fitness, Peloton and Lululemon…

Brian Kastelein, Director of Data and Analytics, Connelly Partners As customer touchpoints have proliferated and the cost of capturing, processing, and storing data has become increasingly efficient, the race for data has accelerated and fueled an often unspoken ethos among many marketers that the one…

Hillary Williams, Group Brand Director, Connelly Partners MarketingDive, Contributed by Hillary Williams, December 1, 2020 Anticipation, stress, preparation: all hallmarks of the holiday season. But this year, people are wondering “if” vs. “how” their holidays will happen; stressing over who can join vs. what to serve;…

JoAnne Borselli, Group Brand Director, Connelly Partners Mediapost, Contributed by JoAnne Borselli, December 1, 2020 Every business segment has been impacted by COVID-19, but none has been hit at the same epic proportions as travel. Everyone’s seen the stats. Countless employees have been laid off, with…

Allyson Ward, Associate Media Director What’s The Skinny with Cookies? When looking at the evolution of the cookie and Chrome’s announcement to eliminate them by 2022, two questions come to mind as advertisers. The first, how is this going to fundamentally change the way I…

Hillary Williams, Group Brand Director It might be summer, but there is no doubt it’s frozen’s moment in the sun. To clarify, I’m talking about frozen food, not the Disney phenomenon and soundtrack for countless Zoom meetings over the past three months, DJ-ed by my…

Dana Wantman, Senior Partner, Director of Brand Leadership I’m not a fan of grocery delivery and Buy Online, Pick Up in Store (BOPIS.)  Just sayin’.  I know I’m in the minority, and as a marketer I’m probably more critical than I should be. Call me…

As the European outbreak and response are about a month ahead of us here in the States, we wanted to give our clients and prospects a chance to look a little into the future about realities, expectations and planning necessary for brands as we all…

Mary McMahon, European Strategy Director, shared recommendations on the role marketers and advertisers will have in the economic recovery ahead. While many consumers will see spending during a recession as vulgar, there’s an opportunity to reframe the conversation to highlight the good in putting money…