The one thing we know is that change is constant, albeit not at the pace we’re seeing today. Dana Wantman, Senior Partner and Director of Brand Leadership, shares tips on how brands can make smart, fast and informed decisions when it’s impossible to predict exactly…

In today’s CP-in-7 segment, Scott Madden, Senior Partner, Director of Strategy, discusses what history can tell us about human behavior and attitudes in a post-COVID-19 world. Watch below to get insights into brands as the new religion and how small gestures can make a big…

Cherie Johnson, Director of Media Services, discusses the new “Homebody Economy” and the opportunities for good as we move forward into our new normal. The online community is becoming a place filled with human generosity and empathy and has expanded what it can do to…

The way you should handle your influencer partnerships during this global pandemic is certainly not a one-size-fits-all approach. Alyssa Stevens, Director of Public Relations & Social Media, shares three key factors in evaluating your influencer marketing strategy over the coming months. Listen in as Alyssa…

Times were Boston, and I include Providence here, was one of the creative hubs of the marketing universe. Some of the greatest creative agencies and minds called our corner of the world home. And some of the biggest brands, born in the Northeast and around…

Just how many dollars are fueling the retail economy? Retail consumer spending in 2018 is predicted to increase 4.5% vs. the same period last year according to the National Retail Federation. While 4.5% may not sound like a big percentage, it tops out 2017 which…

I attended this year’s ANA Masters of Marketing as a newcomer to the much-hyped annual event. I had high expectations (and a fair amount of skepticism) for the networking, ideas from brand leaders I could take back to my agency and golfing in the sun…

We have long wanted a place to share what we think about, what we want to say and give space for collective points of view. We made Defiantly-Human.com by spending our twilight hours thinking, writing, sharing, finding and learning. We invite you in to be…