The way you should handle your influencer partnerships during this global pandemic is certainly not a one-size-fits-all approach. Alyssa Stevens, Director of Public Relations & Social Media, shares three key factors in evaluating your influencer marketing strategy over the coming months. Listen in as Alyssa breaks down how to work with influencers to benefit the general public, recommendations to evolve your influencer communications and campaign briefs, and the opportunities to tap influencers to support a good cause on behalf of your brand.

Alyssa Stevens

Director of PR & Social Media