Mary McMahon, European Strategy Director, shared recommendations on the role marketers and advertisers will have in the economic recovery ahead. While many consumers will see spending during a recession as vulgar, there’s an opportunity to reframe the conversation to highlight the good in putting money back into the economy. Brands can be part of the solution with positive messaging, initiatives and unique partnerships that educate consumers on the economic impact of a purchase, how it supports jobs, and more. Listen in for more tips on how brands can play a leadership role.

Mary McMahon

European Strategy Director