In today’s CP-in-7 segment, Scott Madden, Senior Partner, Director of Strategy, discusses what history can tell us about human behavior and attitudes in a post-COVID-19 world. Watch below to get insights into brands as the new religion and how small gestures can make a big impact. He also talks through key trends in consumer behavior and opportunities for brands to support their communities as people embrace more ‘we’ time and as the lines of shared household responsibilities blur.

Scott Madden

Director of Strategy